August 31, 2016
You know how people always say, “All good things must come to an end?”
Well, they say it because it’s true.
And with this post, it will become true for Wednesday Wisdom.
This blog has been a three-year creative experiment, a labor of love, and a non-stop party of fantastic people, places and drinks. Connections were made. Friendships were formed. A community was built. A prize-winning book was published.
Bradley and Jonina are great friends and awesome creative collaborators. That combination is rare and difficult to find. Thanks to them, I’ve met incredibly inspiring people and had the opportunity to tell cool stories. I’ve produced some photos and interviews of which I’m really proud. I’m grateful to them for the opportunity and to all of you who took the time to answer questions, sit for portraits and read the posts. My life – I hope yours – is much richer for it.
— Kate Seward, New York, New York, August 2016
The Story Behind Wednesday Wisdom
Wednesday Wisdom is the brainchild of three passionate creatives, Jonina and Bradley Skaggs, and Kate Seward. We were sitting around a conference table, eating fancy popcorn and drinking wine, and talking about original content. We had concluded several months before that the tide in branding was turning, and the direction in which it was turning was original content. It occurred to us that while everybody we knew could benefit from content, we might as well start by producing it ourselves.
When we began, we had three objectives. We wanted to create content that was beautiful, inspiring and added value to the lives of the people interacting with it. We wanted to create content that was wholly our own. Last but not least, we wanted to tell stories that would engage and resonate with their readers. At first, we weren’t sure which stories we should tell. A few handfuls of popcorn later, though, and the concept was clear: We would feature the people who got our creative juices flowing, the people who pushed us to challenge ourselves in the work we do, the people who teach us new things every day. Those people are the subject of this blog. We’re grateful to all of them. Stay tuned for more…