Aston Martin

Aston Martin

website, marketing strategy

Vehicles so sleek they seem to glide down the road. Or, to paraphrase Keats: Things of beauty and joy forever. When we began thinking about a concept for the closing sales cycle of a new Aston Martin, we knew we needed to emphasize the brand’s commitment to luxury at every level. We wanted to refer to Aston Martin’s distinctive blend of design and technology. Our solution? A leather folio containing a fully loaded iPad, including an app to track the progress of your car it’s being built. Gentlemen, start your engines.

Credits

  • Creative Director Bradley Skaggs
  • Art Director Jonina Skaggs
  • Senior Designer Daniel Beaton