Charlotte Tilbury - Magic Foundation

Charlotte Tilbury - Magic Foundation

digital, emailers, product launch

With the launch of Magic Foundation, a major new product from Charlotte Tilbury, we created an intuitive online tool to help customers to determine their perfect shade of foundation. Working with eight different skin conditions and five different skin tones, as well as Charlotte’s personal recommendations, the Foundation Finder was an immediate success, highlighting the product’s ease of use and demystifying the product selection process. In addition to the Foundation Finder, we also designed all website assets, marketing emails, and banner advertising.

Credits

  • Art Director Jonina Skaggs
  • Creative Director Bradley Skaggs
  • Designers Marine Reliquet, Mike Burroughs
Charlotte Tilbury - Magic Foundation

Charlotte Tilbury - Magic Foundation Launch screen


Charlotte Tilbury - Magic Foundation Step 2


Charlotte Tilbury - Magic Foundation Results


Charlotte Tilbury - Magic Foundation


Charlotte Tilbury - Magic Foundation Step 1


Charlotte Tilbury - Magic Foundation Step 3


Charlotte Tilbury - Magic Foundation


Charlotte Tilbury - Magic Foundation


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