While it’s true that CORE: is a private club in midtown Manhattan, to describe it that way doesn’t quite do it justice. CORE: is about lifestyle. It’s a place where art, culture and finance meet, a place to get the best workout, eat the best food, and hang out with the people who are changing the world. We were asked to focus on overall brand messaging including a new Cultural Programming Communiqué emailer, in-house calendar, website, internal collateral (signage, menus, etc.), and an iPhone/Android app. We kept our design simple, clean, and elegant, since we wanted to provide them with the best frame (literally and figuratively) possible to show what they do.