diptyque's skin care line marks a new milestone in the company's development. We felt the launch—which we developed in conjunction with the relaunch of the body line—needed to restate the brand's rich narrative in a new way, one that was appropriate for these new and innovative products. So we created an experience designed to educate the consumer about the ways the lines could work together and separately. Our thinking? Allow the consumer to learn about the collections while interacting with them in a substantive way.