Fragrance Republ!c

Fragrance Republ!c

identity, website, photography, packaging, emailers, brand strategy, marketing strategy

We have no problem with celebrity fragrances, but let’s face it, they’re not for everybody. Sometimes you want something special, unique, distinctive. At least we (Bradley and Jonina) do. So we, along with Francois Duquesne and Manuel Varliette of Beauty Entreprise, created Fragrance Republ!c, a club that gives fragrance lovers access to exclusive, high-end perfumes made by the best in the business, while giving the best in the business a chance to fully express themselves as artists and artisans. In the Fragrance Republ!c, there is plenty of exploration, and there are no limitations. Our perfumers are allowed total creative freedom. These founding principles guided all of our branding (which we did ourselves) including our tagline: In Nose We Trust. The only thing missing? A place on the site where you can scratch and sniff.

Credits

  • Creative Director Bradley Skaggs
  • Art Director Jonina Skaggs
  • Designer Emily Saraco
  • Web Development Lyle Reed, Bobby Burch