JDV Collection—originally Joie de Vivre, a San Francisco-based hotel—is part of Commune Hotels & Resorts. The quirky part, that is. JDV Collection is where you go for a hotel experience that makes you feel like you’re a local rather than a visitor. We were brought on to develop brand architecture and help position JDV Collection as a force to be reckoned with both domestically and abroad. We came up with a new name, identity and brand standards, as well as a number of collateral pieces for the hotel collection. That’s right, we said collection. No, not like stamps. Like art.
JDV Collection brochure