PLUM - Advertising Campaign

PLUM - Advertising Campaign

As part of Plum’s launch in three, new, financial markets in Boise, ID, Madison, WI, and Columbia, SC, we created a cheeky, out-of-house advertising campaign advising clients to write their banks a breakup letter (“Dear Bank”) in the tone of a “Dear John” letter, while also featuring Plum’s advantages a lender. The campaign, which comprised billboards, airport digital displays, and radio spots, ran for eight weeks and complimented Plum’s “Morning Jam” events in each city.

Credits

  • Art Director Jonina Skaggs
  • Creative Director Bradley Skaggs
  • Designer Jacqui Painter