You know the phrase, “signature scent?” Well, that’s the name of the game with Spadaro. Kim Spadaro, the company’s founder, has always been interested in creating environments—the right lights, the right furniture, the right perfume. We decided to design her website, brand identity, stationery program, product booklet and packaging the way you would a room, starting with color, texture, line. The result is simple and spare with a splash of femininity. Not too little, not too much—exactly right.