Studio Winterich

Studio Winterich

website, identity

Daniel Winterich is that unusual breed of artist and craftsman whose chosen profession requires him to have one foot in the rarefied air of inspiration and the other firmly planted on the ground. We wanted the look and feel of his website to communicate several things: 1) Daniel’s attention to craft, materials and design; 2) the way his aesthetic channels and plays with light; and 3) the breadth and depth of the projects he has completed. In this particular case we felt that we wanted to provide an elegant frame for the work, a design that would support it and allow it to fully express itself. The plain white background and simple type that we chose support the beauty of the images but don’t overpower them.

Credits

  • Creative Director Bradley Skaggs
  • Art Director Jonina Skaggs
  • Designer Emily Saraco
  • Web Developer Lyle Reed
  • Photographer Michael O'Callahan