The Imprint Group

The Imprint Group

identity, website, collateral

After our first meeting with The Imprint Group, a company that helps C-level executives hone their leadership skills, we knew we needed to create a brand identity, website, and stationery program that would inspire potential clients without being too obvious about it. We went back to basics, embracing a strong, simple aesthetic—high-contrast black and white images shot by photographer Joe McNally, a dash of color to keep people on their toes, and clean grey type that radiates competence and confidence. We also created business cards with the word “imprint” embossed to convey the idea of an imprint. Serene, powerful, with a bit humor, like a leader you’d actually want to follow.

Credits

  • Creative Director Bradley Skaggs
  • Art Director Jonina Skaggs
  • Designers Emily Saraco, Mark Respicio
  • Web Developer Lyle Reed