TOTO - Totology

TOTO - Totology

website, identity, advertising, photography

Part of building a brand is creating a vocabulary that's specific to the brand. We decided that TOTO needed a proprietary word to describe their efforts in sustainability and conservation. In our minds, TOTOlogy is a philosophy of eco-conscious design and business practices. We also developed and designed a print, online and ambient campaign that reflected TOTO USA's values. In short: Green is good.

Credits

  • Creative Director Bradley Skaggs
  • Art Director Jonina Skaggs
  • Senior Designer Sam Edwards
  • Designer Joe Guzman
  • Designer Elspeth Maxwell
  • Photographer Tait Simpson