After earning his B.A. in Architecture, Bradley began his career in Germany and Luxembourg, contributing to major urban planning and architectural projects. It was during this time that he refined his design philosophy, rooted in two core principles: form follows function and less is more, a minimalist mindset that continues to guide his work across disciplines to this day.
In 1998, Bradley co-founded Skaggs Creative with his partner, Jonina Skaggs, establishing an agency known for its strategic thinking, elevated creative, and full-service approach. As Creative Director, he leads brand positioning, identity design, and marketing strategy for a diverse portfolio of clients in the beauty, fragrance, hospitality and other sectors. The agency’s work has been recognized with multiple industry awards for innovation and creative excellence.
Complementing his strategic work, Bradley also leads Skaggs Photo, a high-end beauty product photography studio based in New York City. His approach to photography is an extension of his brand philosophy, creating imagery that bridges marketing goals with expressive, memorable visuals focused on unifying a brand through a refined, intentional lens.
By working across brand architecture and visual execution, Bradley brings a unique ability to shape not just how brands look but also how they are perceived, remembered, and valued. His commitment to clarity, cohesion, and visual interest continues.