When tasked with the launch of the Kith x Malin + Goetz collaboration, Skaggs knew it required a powerful and crisp concept to convey its synergistic genius. Malin + Goetz, the self-styled apothecary and lab, and Kith, the conceptual, multifunctional lifestyle brand, created a stunning, unisex product line called Vapor, in which all six products (face, hair, skin, fragrance) share the same elegantly invigorating scent. Skaggs devised the visual concept for Vapor and shot the product photography against backdrops of mist, fog, swirling water, and condensation in different shades of sky and cerulean blue, underlining the line’s moisturizing properties as well as its elemental aesthetic. Skaggs also designed the
Vapor website launch product page, maintaining a clear, refreshing sensibility throughout that align’s with Kith’s.
