Like all industries, the beauty industry is changing every day, but Edible Beauty Australia aims to be ahead of the curve, bringing an ethical, healthy, and holistic approach to beauty products that are organic, vegan, sustainable—and so wholesome, you could eat them! Skaggs began with a Brand Essence Study to identify the brand’s inside/outside wellness approach to beauty. From there, the creation of a visual brand guideline made it possible for them to update their website and marketing materials accordingly. Skaggs also redesigned over twenty of Edible Beauty Australia’s SKUs, including skincare products, ingestibles, travel kits, and such self-care and lifestyle products as deodorants and scented candles. Throughout the process, we were conscious of doing the utmost to minimize product packaging and to source sustainable packaging materials that were either biodegradable or reusable.
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