Halocouture

One of the most effective and dramatic ways to transform a look is through hair extensions, but not all hair extensions are created equal. A brand that specializes in premium hair extensions, along with the requisite styling tools and care kits, Halocouture needed an overhaul to convey its truly revolutionary approach to the hair extension experience at the hair salon. To help Halocouture find its sweet spot, Skaggs began with a Brand Essence Study to tell the brand and founder’s story and to reaffirm its brand positioning. From there, we moved to an identity redesign, creating a logotype and logo mark that echoes throughout the products.