Credo: They are writing the bible of clean ingredients so necessary now. Consumers are more concerned about what is in the products that they put on their faces and bodies. Bluemercury: They got bought by Macy’s, which means they’ll have capital to go global and be at the forefront of beauty e-tail and retail. Clean Market: A wellness boutique with an inside-out approach could easily expand into beauty/skincare and should be on one’s watch list. Space NK: The retailer continues to be a forward-thinking and innovative for boutique and luxury brands.
—Jonina Skaggs
Beauty Independent’s ‘No Stupid Questions’ is an informative series where industry experts answer common and complex beauty and skincare questions, providing readers with expert advice, tips, and insights to navigate the beauty world.