We believe brands are built from the inside out.
Defined by truth. Designed with intention.
Delivered with precision, creativity, and care.
For over 25 years, we’ve helped brands grow not by chance,
but by design.
Skaggs Creative began in San Francisco in 1999, when design was tactile and ideas moved at the speed of a fax. One year later, we expanded to New York and evolved into a full-service brand agency, fusing creative excellence with strategic clarity across beauty, fragrance, hospitality, architecture, engineering and healthcare.
In 2016, we expanded into high-end beauty and lifestyle photography with the launch of Skaggs Photo. This was a natural progression, reflecting our core belief that every brand’s story is told through its details.
Today, we remain intentionally small: a core team of seven leading a trusted network of collaborators and partners. This agile model enables us to Define. Design. Deliver.™ at any scale, with precision, integrity, and impact, whether it’s a new brand identity, a digital transformation, product development, or a global campaign rollout.
Meaningful brands are built on truth, not trend.
Our work is guided by three enduring principles that shape every decision, from insight to execution. They’re not methods; they’re a mindset, a way of defining, designing, and delivering with purpose. It’s how we create brands that are timeless, not temporary.
A brand’s identity should grow from truth, not trends. Our Brand Essence Study uncovers what makes each brand inherently different: its character, promise, and voice. That work becomes the North Star for everything that follows: we define from within, design with clarity, and deliver with consistency. When a brand expresses itself inside-out, it connects more deeply and stands apart.
Design is how strategy becomes emotion. It’s where insight meets instinct, and where brands earn trust through beauty, intelligence, and restraint. Every decision—color, type, image, or word—serves a purpose: to make meaning visible. We design to communicate, not decorate, crafting systems that inspire recognition and build lasting value.
Progress demands momentum. We move brands forward with intention—testing, refining, and evolving without ever losing sight of their essence. Our process is disciplined yet flexible, enabling us to deliver at any scale, because growth isn’t static; it’s designed to evolve.
2 Platinum Hermes Creative Awards, 2 Platinum MarCom Awards, Gold MarCom Award
Platinum Hermes Creative Award, Gold Hermes Creative Award
Bronze Summit Creative Award
Gold MarCom Award
Platinum Hermes Creative Award, Gold Hermes Creative Award
2 Gold Hermes Creative Awards
Silver Summit Creative Award
Bronze Summit Creative Award, Creativity Annual Award
Gold MarCom Award
Creativity Annual Award
2 Platinum Hermes Creative Awards, 3 Gold Hermes Creative Awards, Platinum MarCom Award
2 Gold MMA In Awe Awards, 4 Bronze MMA In Awe Awards
2 Gold Summit Creative Awards, Bronze Galaxy Award, Summit International Award Finalist, Creativity Annual Award
CA Award of Excellence, Videographer Award of Excellence, Gold MarCom Award, Creativity Annual Award
Gold Hermes Creative Award
Gold Hermes Creative Award
Platinum Hermes Creative Award
Gold MarCom Award
Silver Summit Creative Award
Jonina is a native of Iceland and Skaggs’ Art Director. Upon completing her studies in architecture, Jonina completed a Master’s in branding and design. After working at some of San Francisco’s most notable agencies, Jonina and Bradley established Skaggs Creative, moving it to New York City two years later. Understanding the specific requirements of effective branding for a diverse range of businesses, including high-tech, hospitality, fashion, beauty, and fragrance, has been the key to her success and to Skaggs’ numerous awards.
Jonina has shaped a design sensibility and an aesthetic that is simultaneously aspirational, beautiful, and effective. She considers both the macro and micro, firmly believing that perspective and proportion are essential to shape and content. A European sensibility and an American directness work together to further her vision. Jonina is also a passionate educator, teaching marketing and communications at the University of Iceland and branding and packaging at the College of Arts and Crafts in Northern Iceland.
After earning his B.A. in Architecture, Bradley began his career in Germany and Luxembourg, contributing to major urban planning and architectural projects. It was during this time that he refined his design philosophy, rooted in two core principles: form follows function and less is more, a minimalist mindset that continues to guide his work across disciplines to this day.
In 1998, Bradley co-founded Skaggs Creative with his partner, Jonina Skaggs, establishing an agency known for its strategic thinking, elevated creative, and full-service approach. As Creative Director, he leads brand positioning, identity design, and marketing strategy for a diverse portfolio of clients in the beauty, fragrance, hospitality and other sectors. The agency’s work has been recognized with multiple industry awards for innovation and creative excellence.
Complementing his strategic work, Bradley also leads Skaggs Photo, a high-end beauty product photography studio based in New York City. His approach to photography is an extension of his brand philosophy, creating imagery that bridges marketing goals with expressive, memorable visuals focused on unifying a brand through a refined, intentional lens.
By working across brand architecture and visual execution, Bradley brings a unique ability to shape not just how brands look but also how they are perceived, remembered, and valued. His commitment to clarity, cohesion, and visual interest continues.
