When it comes to building brand awareness, it always helps to start with a beautiful story. Aerangis is an NYC-based fragrance house that creates candles based on the founder’s scent memories, which span the globe from Taiwan to New Orleans to her backyard, which just happens to be a vineyard in Upstate New York. The development process Aerangis follows when creating a new candle is both thoughtful and poetic, and Skaggs was delighted to step in and help the brand focus its message. The end result is a comprehensive and coherent vision of that most intangible sense, smell.