DKNY: Be Delicious

Be Delicious is one of DKNY’s highest selling fragrances, so when they approached us about developing brand narratives for their fragrances, we knew we had to honor the ways the brand had succeeded while helping it evolve. We developed fragrance narratives for a number of different scents, including Sweet Delicious, Fresh Blossom and Golden Delicious. Using text, images, and video, we created a series of Powerpoint presentations to bring those narratives to life for the company’s global sales and research teams.


Services

  • Collateral
  • Marketing Strategy

Contribution

  • Art Director - Jonina Skaggs
  • Creative Director - Bradley Skaggs
  • Senior Designer - Sam Edwards
  • Designer - Elspeth Maxwell