High Falls Hemp NY

With the proliferation of a new generation of wellness products, High Falls Extracts turned to Skaggs to distinguish itself with its high quality, natural hemp-derived CBD tinctures, lotions and softgels. Beginning with a Brand Essence Study / Foundation Workshop to fully explore and articulate the brand’s positioning and verbal and visual voice, Skaggs defined the company’s “seed to soul” philosophy and developed the strategy to put this philosophy into action. This included a slight name change to High Falls Hemp | NY to associate the name to a place and to establish HFHNY as the premier New York hemp company. Skaggs redesigned the identity, primary and secondary packaging and the website in order to unify the brand’s look and message across all media. Skaggs also designed their trade show booth and all marketing materials including business cards, sales materials, press kit, brochures and email templates.

What We Did

  • Brand Strategy
  • Branding
  • Copywriting
  • E-comm Development
  • Identity
  • Packaging
  • Product Launch
  • Product Photography

Who Contributed

  • Art Director - Jonina Skaggs
  • Creative Director - Bradley Skaggs
  • Copywriter - Carmine Montalto
  • Designer - Wei-en Yang
  • Product Photographer - Bradley Skaggs