Skaggs Creative redesigned Inala’s packaging, delivering a sleek, playful interface as part of the updated brand look. We redesigned their color palette, updated their typefaces, and created a pattern based on their logo: a distinctive “i” emerging from a stylized lotus, symbolizing purity, strength, and rebirth. The logo is both easily recognizable and emblematic of the brand’s virtues.

Following our work to identify Inala’s brand and packaging, Skaggs designed Inala’s website to align with its newly established aesthetic goals. The website is instantly welcoming and playful, with clear descriptions and pleasing still and video images of different types of healthy, beautiful hair. Skaggs also designed their Amazon store using the same components.

Serving also as Inala’s digital marketing agency, Skaggs created weekly emailers, art-directed the digital agency, and provided image guidelines. We also shot all product photography for the home page banners and updated them monthly. In addition, we created all retail pitch decks and retail manuals.

Finally, Skaggs Creative extended Inala’s brand ecosystem into Amazon A+ Content, translating the refined brand story, inclusive messaging, and visual system into high-impact, conversion-focused modules. From educational callouts that spotlight the Rice Water Complex to imagery that celebrates all hair types and textures, the A+ content reinforces Inala’s balance of health and beauty while elevating the brand’s presence on the Amazon marketplace.