Created by two women scientists determined to create effective, moisturizing, and detangling hair products suitable for various hair types, Nuele is also sustainable, ecological, and committed to giving back to the Moroccan and Ghanaian women farmers who supply its primary ingredients. Nuele required a clean yet approachable redesign as well as an improved UX/UI experience in order to better communicate the brand’s story and showcase its exceptional hair serum. The Skaggs redesign provided the brand with a clean, engaging, and easily navigable site. In addition, Skaggs overhauled the brand’s e-commerce section, including an informative product detail page and dedicated hair type landing pages which can be individually targeted via marketing campaigns to speak to specific audiences. The result reflects the brand: modern, inclusive, and pleasing.
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