Sing For Hope

Sing for Hope is all about creativity — specifically, about unleashing untapped creativity to bring about broad-scale change in individuals, organizations, and our world. No pressure 🙂 Given our big dreams and our big work, which includes NYC’s largest annual public art project, The Sing for Hope Pianos, we need a creative agency that can deliver. Skaggs overdelivers for us time and time again with brilliant creative solutions. What’s more, their amazing wit and wisdom make the process a joy. —Camile Zamora, Co-Founder

A beloved nonprofit organization based in NYC, Sing For Hope is best known for their pianos, which populate city plazas and parks for two weeks every June. Skaggs completely overhauled their website,, and updated their overall branding. To create a meaningful holiday fundraising mailer, Skaggs refined the SFH identity, including the logotype and color theme, resulting in a more sophisticated, uplifting palette that can be used for different programs. For their 2017 Holiday fundraising direct mailer and email campaign, Skaggs created the theme, wrote part of the copy, and designed a self-mailed donation package. The campaign was one of their most successful, resulting in an impressive increase in donations.

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What We Did

  • Website Development