Because skyn ICELAND is a skincare company dedicated to creating healing products that only use natural resources, Skaggs employed a crisp, clean, organic approach to presenting its finely calibrated formulations. Combining rich minerals, antioxidant berries, soothing algae, and immune-system boosting plants native to Iceland, the company’s products are also vegan, cruelty-free, ecological, and packaged in recyclable materials in keeping with their overall ethos. The Skaggs team helped skyn ICELAND hone their brand messaging to illustrate their distinct identity as well as their commitment to their values. Executing their messaging across all consumer touch-points – including brand positioning, website, email campaigns, retail and web marketing, packaging, and product photography – provided the skincare company with a unifying, instantly recognizable, and captivating aesthetic.