Our work with Vector Space Biosciences began with a Brand Essence Study to clarify and articulate their brand positioning and key messaging. This was particularly challenging, as the science is profound and complex. Our goal was to make it fully comprehensible to the layperson while striving not to bore science industry insiders. Once this task was completed, we conducted a total redesign of their website in order to provide Vector Space Biosciences with a comprehensive identity as well as precision-focused positioning, both of which serve to define their mission and scope in a far more effective and sophisticated manner. Currently, their indirect competitors are Space X, BlueOrigin, and Virgin Galactic, all of whom are currently focused on rockets—but they will eventually move into the space bioscience field. With Skaggs’ help, Vector Space Biosciences’ presence will already be there.