Warm waffles. Cold ice cream. Dark chocolate. Utter deliciousness. This Belgian’s company story is compelling, and we immediately knew it was one we wanted to help tell. So when the company founder approached us for help with the brand voice—from design to copy—we were on board. We decided that history and culture would be the cornerstones of the revised narrative, so we embraced traditional Belgian symbols in our design, incorporating bicycles, the national flag, and coats of arms. The result is a distinctive and mouthwatering look and feel that you can see (and smell) from miles away.