After completing his B.A. in Architecture, Bradley worked on several urban planning and architectural projects in Germany and Luxembourg and began to embrace two design axioms: “form follows function” and “less is more.” Then in 1998, he and Jonina created SKAGGS Creative, where he serves as Creative Director. The agency’s ability to offer a wide-ranging branding knowledge and experience has earned them numerous industry awards for excellence and design innovation.
By digging into a brand’s essence, Bradley develops verbal and visual identities as well as insightful marketing and communication strategies. Additionally, he is a professional product photographer, employing his skills to further unify and focus a brand’s identity. Working on all aspects of brand architecture has solidified Bradley’s core belief about memorable branding.