Jonina is a native of Iceland and Skaggs’ Art Director. Upon completing her studies in architecture, Jonina completed a Master’s in branding and design. After working at some of San Francisco’s most notable agencies, Jonina and Bradley established Skaggs Creative, moving it to New York City two years later. Understanding the specific requirements of effective branding for a diverse range of businesses, including high-tech, hospitality, fashion, beauty, and fragrance, has been the key to her success, and to Skaggs’ numerous awards. Jonina has shaped a design sensibility and an aesthetic that is simultaneously aspirational, beautiful, and effective. On all project elements, she considers both the macro and micro — firmly believing that perspective and proportion are essential to shape and content. A European sensibility and a concise American directness work together to further her vision. Jonina is also a passionate educator, teaching marketing and communications at the University of Iceland, and branding and packaging at the College of Arts and Crafts in Northern Iceland.
