When Cambridge Wines, a New Jersey-based wine, beer, and spirits business with two locations and delivery service, decided to overhaul and expand its digital presence, they turned to Skaggs for help conveying their personality and emphasizing their ease of use. As New Jersey’s “coolest one-stop shop for wine, beer, and spirits delivered right to your door,” they required playful, local messaging. Skaggs created several advertising campaigns, each highlighting a different aspect of their service: free delivery campaigns, a “take the stress off your shoulders” campaign for parents busy with homeschooling, a digital ad campaign for the opening of their second bricks and mortar location, as well as digital ads targeting various locations in New Jersey. Skaggs wrote all the copy for the ad campaigns and edited the monthly newsletter, with its eminently readable “what we’re drinking” column and appetizing seasonal recipes. Finally, Skaggs also created homepage banner ads and a series of animated gifs. The successful result showcased the brand’s appealing identity as a familiar, friendly neighborhood store.
