With so many haircare products on the market, conveying a brand’s specific personality and mission is crucial. For Cuvée Beauty, Skaggs began with a brand essence study and workshop, which led to focusing on the multiple advantages of their proprietary Cuvée Complex. A singular blend of champagne, white truffle, and platinum extracts, the Cuvée complex is unique, effective, and effortless haircare for all. Skaggs also performed an entire packaging redesign (including shampoo, conditioner, protective treatments, boosters, champagne spray, as well as travel-size versions of all), both designing and producing the custom-made bottle shapes as well as the accompanying artwork and outer packaging.
