With Kate Moss, Charlotte Tilbury’s best friend, as the face of the house’s first fragrance, Scent of a Dream was a critical, high-profile launch for the brand. For this prestigious product, SKAGGS designed an entire launch experience, comprising website assets, Facebook Canvas advertising, and online marketing, highlighting the scent’s unique identity within the glamorous, Art Deco- meets-21st-century, Charlotte Tilbury universe. Featuring a dreamy Kate Moss in a diaphanous, beaded gown, the scent’s message is one of magic and desire, accessible to everyone. Responsible for all creative work surrounding the launch, SKAGGS also included the fragrance story, illustrations, videos, and an easy path to purchase. Scent of a Dream was an enormous and immediate hit.
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