Part of Skaggs’ overhaul of Plum Lending’s brand identity included the development and expansion of Plum Digital. For the website, Skaggs created and developed Plum Quote, a tool that permits visitors to get loan quotes in less than sixty seconds on eight different kinds of commercial buildings. The tool provides three possible loan scenarios, giving visitors instant, concrete answers to help them in their loan shopping journey. Emailers also play a large role in Plum’s marketing strategy. Skaggs helped Plum develop a number of different templates that work within their Pardot implementation.
View Website
