Plum Lending

Located in San Francisco, California, Plum Lending is a Fintech (financial technology) company in the Commercial Real Estate (CRE) industry. They focus primarily on CRE loans of $1M-$15M for the CRE owner/investor, a vibrant market across America. Skaggs works with Plum’s internal marketing team to develop a cross channel marketing strategy utilizing data from multiple financial sources, metropolitan statistical data, and social media communication patterns to build customer profiles as well as an effective message and outreach program. Skaggs also concentrated on clarifying Plum Lending’s visual and verbal language in order to highlight its singular, user-friendly approach which prioritizes clarity, rapidity, ease of use, and approachability in contrast to most commercial lending banks.

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What We Did

  • Advertising
  • Brand Strategy
  • Branding
  • Collateral
  • Digital
  • Marketing Campaign
  • Marketing Strategy