Making the connection between science, food, and wellness, Dope Naturally’s philosophy is that beauty comes from the inside: specifically, from pure, potent neutraceuticals made from super-fruits, super-vegetables, and other organic food extracts. To fully convey the depth of Dope Naturally’s innovative products as well as to pinpoint their brand positioning in the marketplace, Skaggs conducted a comprehensive Brand Essence Study. Capitalizing on that information, Skaggs undertook a complete identity re-design, including a packaging re-design, to better illustrate the products’ uses and benefits. Skaggs was also responsible for the brand’s website updates. In the brand’s own humorous wordplay, these brilliant dietary supplements are now dope on the outside as well!