We began our work with our signature Brand Essence Study, a process we developed and have honed after hears of helping brands get off the ground. We also hired a team of research consultants we’ve worked closely with for years to make a deep market analysis to identify the target audience and verify where we felt the white space existed. We devised the brand name, a combination of the founder’s daughters’ names, as well as all product names, designed the brand identity and further refined the brand identity with a distinctive logo mark. Naturally, we also designed and developed all of the primary and secondary packaging, a crucial component of the products’ physical identity. Finally, we further reinforced the brand through the design of its Shopify e-comm website design. Skaggs art directed a photo and video shoot for their launch before handing the reins over to Imayla’s internal marketing team.