Imayla Beauty

Skaggs has been fortunate to work with some of the beauty world’s most prestigious and innovative brands, on projects of various scale and dimension, but Imayla Beauty was a total ground-up project: they came to us with an idea, and we built the brand from scratch. We began by helping them create an entire cosmetic line, sourcing color cosmetic formulators for color palettes for a complete range of lip, eye, and cheek products. Having now launched the brand, we continue to be involved as brand consultants. A case study in how to create a beauty brand, from genesis to realization, this project allowed us to put our wealth of experience and knowledge to extensive use.

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What We Did

  • Art Direction
  • Brand Positioning
  • Brand Strategy
  • Branding
  • Copywriting
  • Creative Direction
  • Identity
  • Packaging
  • Product Launch
  • Product Photography
  • Website Design