A New York establishment since 1949, the Madelaine Chocolate Company was founded by two brothers from Brooklyn, and it remains a family-owned and run company to this day. When the company decided it was time for a brand overhaul, Skaggs worked with them to revitalize the brand and establish a new identity and website based on their remarkable story. Skaggs also designed appealing new packaging and oversaw new product launches. The colorful, stitched ribbon logo with striking colors highlights the delightful nature of their products, confections to delight people of all ages. In addition, the concise website organization, descriptions, and images make for coherent navigation. Allover, a sweet and satisfying project for everyone involved.