Skaggs mobilized all of our creative resources for the development of the Surface Deep brand identity in the lead up to the initial launch in the spring of 2020. Our implementation of packaging concept and design successfully brought the new “anti-odorant” product concept to market. The design and content of the direct to consumer website is both engaging and educational, helping the consumer to understand how the product works and why they should toss their conventional deodorant. Skaggs was responsible for defining the brand essence, including positioning, mission and the primary messaging that set the stage for the brand’s launch.
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