For over 35 years, Tweezerman has been the only name in in high quality, innovative, and reliable beauty tools—so much so, in fact, that Tweezerman tweezers are a ubiquitous sight in medicine cabinets worldwide. Their position as an industry leader combined with a vast and loyal customer base motivate their ongoing commitment to constantly develop quality tools that help people look their best. To further assist their passionate fan base, Skaggs Creative developed an instructional video series for Tweezerman, offering detailed instructions on proper and effective use of their tools, including tweezers and eyelash curlers. Skaggs was responsible for all set designs and video production in addition to hiring the video team and directing the 4 day video shoot. Skaggs also designed all motion graphics for the final videos and produced a still image shoot, providing images for both internet and print use.