TOTO: Totology

Part of building a brand is creating a vocabulary that’s specific to the brand. We decided that TOTO needed a proprietary word to describe their efforts in sustainability and conservation. In our minds, TOTOlogy is a philosophy of eco-conscious design and business practices. We also developed and designed a print, online and ambient campaign that reflected TOTO USA’s values. In short: Green is good


Services

  • Brand Strategy
  • Collateral
  • Marketing Strategy
  • Photography

Contribution

  • Art Director - Jonina Skaggs
  • Creative Director - Bradley Skaggs