The Scoop

"Always be a first-rate version of yourself and not a second rate version of someone else." —Judy Garland

We’re a creative agency. An award-winning creative and branding agency. We’ve made big brands bigger. And smaller brands matter. Along the way we’ve created new ones. And reinvented sleepy ones.

We've rejuvenated established fragrances. We've given facelifts to lines of skincare. Sophisticated boutique hotels have climbed into our bed. We've helped wide array of clients develop their individual voices, from Microsoft to Estée Lauder, from diptyque to HBO.

We've worked with companies in the U.S. In Europe. In Asia. Reformulating brands so that they resonate, reverberate and inspire. Rethinking products and services so they feel new again.

No two brands are the same, and so, in the words of Karl Marx, we treat each brand according to its needs. There's no one formula, but there is an equation. And like any equation worth its salt, the correct answer comes when all the right variables are in place. Sometimes you need surprise. Sometimes you need drama. Emotional connection—without a doubt. Ease of engagement, absolutely. Arresting design? Well. Of course.

These are the things we think about.

Every day.

One brand at a time.

Life's rich pageant

Let's get it together

Get Creative

Get creative

When we craft the story of a brand, we ask questions: Who are you? Where do you want to go? What do you want to say, and how are you going to say it? What ties the answer to these questions together is point of view, and we come at it from all angles. Slanted, oblique, above, below. We pan out, we zoom in. It’s definitely a process, but that’s how we roll.

Get Crafty

Get crafty

Sometimes you need to tell your story in three dimensions, not two. And if you want all of those dimensions to, in the words of the great Teddy Roosevelt, “speak softly but carry a big stick,” construction paper and glue sticks don’t stand a chance.

Get Social

Wednesday Wisdom

Kahlil Gibran said that there should be spaces in our togetherness, but as far as brand strategy is concerned, we respectfully beg to differ. Togetherness: We’re social creatures, so we need it, we want it, and brands can provide it. Successful brands take the time to foster community among their consumers, and these days the largest and most diverse communities are online. To get a leg up on the digital dialogue (and marketplace), you’ll want a place where people can connect with you.

We are Skaggs

According to Phil Jackson, “The strength of the team is each individual member. The strength of each member is the team.”

Since Jackson is considered one of the greatest coaches in the history of the National Basketball Association, we’re willing to take his word on this one.

Our team is the heart of this company. We believe that the best creative work is the product of collaboration, so we work collectively on all of our projects. As a result, we know each other pretty well at this point. But since you don’t, we decided to interview ourselves to give you a sense of who we are.
In short, design mavens, fashion enthusiasts, word nerds, and culture vultures. We believe in the marriage of form and function, style and substance, rhythm and motion. We don’t shy away from complexity. We like Aperol. We believe that typography can be a spiritual experience, that humor is an essential spice, and that life is better when things just work. We don’t need to run the show, we simply want to make sure that it looks and sounds amazing. With that in mind, we’d like you to meet our cast of characters.

Jonina Skaggs Jonina Skaggs silly face

Jonina Skaggs

Co-Founder + Art Director

Bradley Skaggs Bradley Skaggs silly face

Bradley Skaggs

Co-Founder + Creative Director

Lyle Reed Lyle Reed silly face

Lyle Reed

Web Developer

Misty McMillion Misty McMillion silly face

Misty McMillion

Project Coordinator

Caleb Faruki Caleb Faruki silly face

Caleb Faruki

Web Developer

Mike Burroughs Mike Burroughs silly face

Mike Burroughs


Jana Papiernikova Jana Papiernikova silly face

Jana Papiernikova


Marine Reliquet Marine Reliquet silly face

Marine Reliquet

Jr. Designer

"A prudent question is one half of wisdom." — Francis Bacon

As creative types, we ask a lot of questions…of our clients, of each other, and of ourselves. Sometimes answers that we originally thought were genius end up lining our recycling bins, other times the most random conversations lead to the stuff of which we’re proudest. You never know who might have something invaluable to say, or where and when it might be said. “Wednesday Wisdom” is where we share with you the people who inspire us…in the hope that they will inspire you too.

Kate Seward

Kate Seward

You know how people always say, “All good things must come to an end?”   Well, they say...
Read More

Bradley Skaggs

Bradley Skaggs

Bradley Skaggs, founder and creative director of SKAGGS, is…well, wonderful. Honestly, that’s the first adjective that...
Read More

Jonina Skaggs

Jonina Skaggs

I met Jonina Skaggs, founder and creative director of Skaggs Creative, about three weeks after I moved back to New...
Read More

Ground control to Major Tom

What is 30 - 8?